ShelfLab gives Australian grocery brands and retailers the power to test shelf changes in virtual stores, using real planogram data and real shoppers, before anything hits the floor.
● Early Access — taking expressions of interest from AU grocery brands & retailers
Australian CPG brands spend millions on trade promotions and category management. But most have never seen their own planogram across the stores that stock their products. Every shelf change is a guess. Every range review is a negotiation without data.
Suppliers don't know where their products sit, how much space they have, or how it varies store to store.
Testing a new shelf layout in physical stores costs time, disrupts shoppers, and limits the scope of experimentation.
Category resets, NPD launches, and pack changes go live without testing how real shoppers respond at the shelf.
Drop in your store layout data or use our starter templates for Australian grocery categories.
Rearrange facings, swap brands, test category flows — see real-time heatmap overlays on every adjustment.
Dwell time, purchase intent, planogram performance — export the full report or share it with your team.
See exactly where your products sit across the retail estate. Understand your facing count, eye-level position, and how you compare to competitors — without setting foot in a store.
Run virtual simulations of category resets, NPD listings, or delistings. Get shopper behaviour data on any layout change before the physical reset happens.
Back every planogram decision with behavioural data. See how shoppers navigate, what they reach for, and where they switch brands — in a risk-free virtual environment.
Test shelf changes with real shoppers in virtual environments. See the at-shelf impact of any change before committing to a physical reset.
Give suppliers direct access to verified, store-level planogram data so they can see exactly where their products sit across the retail estate.
Coles and Woolworths are transforming into data platforms. Suppliers are paying for retail media but can't see their own shelf. ShelfLab bridges that gap.
Virtual shelf testing lets brands and retailers simulate a real store shelf environment online, then measure how shoppers respond — without changing a single physical shelf. Instead of rearranging products in a live store, you test layouts, facings, and placements in a digital replica and get behavioural data (dwell time, purchase intent, navigation patterns) before committing to a reset.
ShelfLab accepts standard planogram data via CSV or JSON upload. Drop in an export from your existing planogram software, or use one of our Australian grocery category templates to get started immediately. Our flexible column mapping handles most common formats — no reformatting required.
No recruitment or scheduling on your end. ShelfLab's Virtual Store Testing product uses a panel of real Australian shoppers who complete tasks in the virtual environment. You define the test — which shelf, what category, what questions — and ShelfLab handles the rest. Results are typically available within days, not months.
A standard ShelfLab test delivers dwell time by shelf zone, purchase intent scores, brand switching and navigation patterns, eye-level position value, and share of shelf analysis — exported as a full report. Planogram Publisher subscribers also get store-level SKU placement data, facing counts, and historical change tracking across the retail estate.
Yes — ShelfLab is built specifically for Australian grocery retail. Our planogram database covers Australian supermarket categories (Coles, Woolworths, and independents), and our shopper panel is AU-based. We are not currently operating in other markets.
ShelfLab is currently in Early Access. You can explore our live planogram visualizer right now with no sign-up required — just click "Explore a Live Planogram" above. To access Virtual Store Testing or the full Planogram Publisher, request a demo and we'll set up a personalised session within 24 hours.
Every brand strategy, every trade spend dollar, every product innovation, it all comes down to what happens when a shopper stands in front of the shelf. ShelfLab makes that moment measurable, testable, and predictable for Australian grocery, for the first time.
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