ShelfLab gives Australian grocery brands and retailers the power to test shelf changes in virtual stores, using real planogram data and real shoppers, before anything hits the floor.
Australian CPG brands spend millions on trade promotions and category management. But most have never seen their own planogram across the stores that stock their products. Every shelf change is a guess. Every range review is a negotiation without data.
Suppliers don't know where their products sit, how much space they have, or how it varies store to store.
Testing a new shelf layout in physical stores costs time, disrupts shoppers, and limits the scope of experimentation.
Category resets, NPD launches, and pack changes go live without testing how real shoppers respond at the shelf.
We work with retailers to access real planogram data across their store estate. Every SKU, every facing, every fixture, mapped digitally.
Planogram data becomes photorealistic virtual aisles. Test assortment changes, pricing, NPD, merchandising, and layout changes in a risk-free digital environment.
Real Australian grocery shoppers navigate the virtual store. We measure what they pick up, put back, switch to, and buy. Behavioral data, not surveys.
Test shelf changes with real shoppers in virtual environments. See the at-shelf impact of any change before committing to a physical reset.
Give suppliers direct access to verified, store-level planogram data so they can see exactly where their products sit across the retail estate.
Coles and Woolworths are transforming into data platforms. Suppliers are paying for retail media but can't see their own shelf. ShelfLab bridges that gap.
Every brand strategy, every trade spend dollar, every product innovation, it all comes down to what happens when a shopper stands in front of the shelf. ShelfLab makes that moment measurable, testable, and predictable for Australian grocery, for the first time.