ShelfLab Resources
Guides for Australian grocery brands
Practical explainers on virtual shelf testing, planogram data, and what it actually takes to win on shelf in Coles and Woolworths.
Virtual Shelf Testing
What Is Virtual Shelf Testing? A Guide for Australian Grocery Brands
Coles and Woolworths control ~67% of Australian grocery. Before you change a facing or reset a category, you need data. Here's how virtual shelf testing gives you that data — without touching a single physical shelf.
Read the guidePlanogram Data
Planogram Data in Australian Grocery: What It Is and Why It Matters
Every shelf in Coles, Woolworths, and IGA is built from planogram data. Here's how Australia's three major retail networks use it — and why the gap between planogram creation and validation is where shelf performance is won and lost.
Read the guideCategory Management
Category Management Tools for Australian Grocery
Planogram software tells you what the shelf looks like. Sales data tells you what sold. Here's where the current category management stack falls short — and how virtual shelf testing fills the gap before your next range review.
Read the guideShelf Space Management
Shelf Space Optimization for Australian Grocery
How Coles and Woolworths allocate shelf space, the role of category captains, and how virtual shelf testing validates space allocation decisions before in-store execution.
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